Global textiles production almost doubled between 2000 and 2015. And the number of times a garment is worn has declined by 36 per cent in 15 years. All thanks to you, fast fashion culture.

Where fast fashion creates mountain ranges of waste, we exist to unwaste.

When the purchase of a secondhand garment displaces that of a new item, then significant environmental savings are made from avoiding production, processing, and disposal. When Visualise this fact: Reusing 1kg of clothing saves 25 kg of CO2.

We’re here to support, promote and upvote upcycled culture as an alternative to fast fashion culture. Where every denim garment we put back into circulation is on average 1.5 metres of fabric rescued and over 3600 litres of water saved. We’re here to create a world in which clothes don't need to be new to feel new to you. A world in which unwasting is common sense. A world in which untrashing is the new normal.  

We’re here to make it easy and affordable to choose upcycled, with rescued denim that’s orable as hell. Green pocket jeans that are  a sign and a signal that you’re proud to wear upcycled. Because every single one of us who gives a damn about the planet needs to be a walking, talking protest sign against fast fashion’s toxic waste culture.

Unf*ck the future.